Our technology is underpinned by the intellectual property and consulting services of internationally-acclaimed auctioneer Joff van Reenen, Founder and CEO of The Chant Laboratory.
Joffsits on the Board of the National Auctioneers Association (the largest professional auction industry association in the world), has three decades of experience auctioning across four continents and is a sought-after global speaker on the subjects of auction technology and the digital evolution of the industry.The Chant Laboratory’s mission is to pioneer an auctioneering future based on experience stretching 30 years into the past.
The Chant Laboratory’s genesis came after Joff’s year-long deep dive into digital auction platform development. “I was frustrated,” he admits. “Being on the block for decades, I knew precisely what auctioneers needed to take their businesses into the digital sphere, but every platform I found online was missing some key element.
“So I decided to build my own – a platform that services every kind of auction. It is designed for busy auctioneers; the interface is user-friendly and its white-label model can scale to businesses of any size.
“With South Africa so far from big auction markets I’ve always had to think completely out the box, innovating for survival and success. The Chant Laboratory is the natural progression of my passion for auctioneering and my desire to provide solutions for our future. ”We were born in Cape Town, South Africa, but our service offering is global.
The Chant Laboratory is the currency-adaptable, secure, one-stop digital answer to your every auction need. Designed by auctioneers, for auctioneers, it’ll work for you.
The Chant Laboratory is changing the game for the auction industry with its innovative and flexible auction platforms. The platform's user-friendly interface and adaptability to various types of auctions makes it a game-changer in the industry. From online auctions to hybrid sales, The Chant Laboratory's platform offers a simple and effective solution for auction companies of all sizes. In this blog post, we'll discuss the many advantages of using The Chant Laboratory's platform, including increased reach and profitability.
The Chant Laboratory's platform is designed to be versatile and adaptable to the changing needs of the auction industry. Whether you're conducting live auctions or moving online, the platform offers a seamless solution for all types of auctions. In this blog post, we'll explore the different types of auctions that The Chant Laboratory's platform can accommodate and why it's the perfect solution for any auction company looking to stay ahead of the curve.
The Chant Laboratory's mission is to boost reach and profitability for auction companies, and their platform does just that. With a user-friendly interface and adaptability to various types of auctions, auction companies can increase their reach and make the most of each sale. In this blog post, we'll discuss the many ways in which The Chant Laboratory is changing the game for auction companies and helping them to maximize their success.
The Chant Laboratory's platform is designed with a white-label model, which allows auction companies to fully customize their platform to their brand and market needs. This makes it an attractive solution for auction companies looking to stand out in a competitive industry. In this blog post, we'll discuss the many benefits of using The Chant Laboratory's white-label model, including increased brand recognition, flexibility, and scalability.
Joff van Reenen, the founder of The Chant Laboratory, is an internationally-acclaimed auctioneer with 30 years of experience. With a deep understanding of the auction industry and a passion for innovation, Joff has created a platform that is changing the game for auction companies. In this blog post, we'll hear from Joff himself as we discuss his journey to founding The Chant Laboratory and his vision for the future of the auction industry.